Refreshing Communication for a Successful IPO
The Challenge
An Indonesian company preparing for its Initial Public Offering (IPO) needed to build stronger public support and understanding. Its existing communication lacked consistent messaging, a clear audience focus, and the agility to handle public scrutiny.
Our Approach
We conducted a comprehensive social audit, a media landscape analysis, and a stakeholder sentiment mapping to identify perception gaps. We then designed a new communication strategy aligned with the IPO agenda. This included refining core messaging, developing targeted content, and strengthening media relationships.
The Result
The strategy provided a clear roadmap for engaging stakeholders, delivering consistent messaging, and enhancing the company’s credibility. Our client successfully boosted its visibility and built public support.
Building Counter-Narratives Through Transparency
The Challenge
An Indonesian company faced mounting pressure from various NGOs who questioned its environmental and social responsibility practices. Our client wanted to respond to these allegations by demonstrating its strong commitment to sustainable and responsible mining.
Our Approach
We analyzed negative sentiment across mainstream and social media to pinpoint key issues and narrative gaps. We also organized a field visit for academics and NGOs, giving them direct, firsthand insight into the company’s operations and fostering a more balanced perspective.
The Result
This initiative bolstered the company's credibility, increased public trust, and built broader support from key stakeholders.